James Lex

Projects

Logos and Brand Identity Featured

Logo and Brand Assets for Nelson University Sports Network

Full rebrand for the greatest small college sports network

Graphic Design

Christmas Wallpaper - Nelson University Sports Network

Festive designs to celebrate the holiday season and reinforce the Nelson University Sports Network brand

Motion Graphics

Animated Logo Design - Knights Christian Academy

Cinematic 3D logo to display on a new high school jumbotron

Logos and Brand Identity

Logo Design - Champion Sports Network

Logo and brand identity for a high school and college sports network

Motion Graphics

Animations for Digital Extras - Jonathan Evans

Custom motion graphics for the digital extras included in Evans' book, Your Time Is Now

Motion Graphics

Awards Ceremony Titles - SAGU Athletics

Oscar-inspired motion graphics for an athletics awards ceremony

Posts

Design Reviews Featured

Breakdown: FOX's Controversial Super Bowl Score Bug

Why FOX's ultra-minimalist score bug came up a yard short

Design Reviews Featured

Breakdown: Washington Commanders Logo and Brand

Washington's NFL franchise went through an 18-month process to select a new nickname, brand, and identity. Did it pay off?

Design Reviews

30-Minute Redesign: Boosting ShopRocket's Hero Section

How can we improve the hero section of a landing page to boost sales in 30 minutes? ⏰

General

25 Things I Learned When I Moved to Texas

After 10 years of living in Texas, here's what I wished I had known before moving to the Lone Star State

Logos and Brand Identity

Why the Washington Commanders Rebrand Missed the Mark

The Washington Commanders rebrand has been out for a few months, and after receiving less than favorable reviews, they've already made a change. What went wrong with the rebrand?

Design Reviews

Early look at NBC's New NFL Graphics Package

The Super Bowl LVI Pregame Show debuts NBC's new NFL graphics package, and we're taking a look at what we know so far.

Design Reviews

How to Explain a New Tournament Format

How do you explain a new competition format with almost no text? Rocket League Championship Series found a way, and it's borderline genius.

Broadcasting

How many logos can you count?

While watching Thursday Night Football, I realized some poor soul had to combine a bunch of logos on one screen...but how many?

Broadcasting

How the first down line works

Great explanation from Vox of all places.

Design Reviews

5 Reasons Why the New Library of Congress Logo is Terrible

The United States Library of Congress new logo and brand removes all hints of classical American imagery.

General

Meeting Facebook CEO Mark Zuckerberg

I was honored to meet with Facebook CEO Mark Zuckerberg along with other key leaders in my local community.

Design Reviews

Breakdown: New Marvel Studios Fanfare and Logo

In case you missed it, Marvel Studios announced a new logo and fanfare (opening graphics sequence before every film) at SDCC. Here’s the one you’re familiar with. (EDIT: YouTube does not have the original fanfare with the animation, but we still have the audio) Composed by Brian Tyler,