Brand Identity - James Lex

Brand Identity

A collection of 4 posts

30-Minute Redesign: Boosting ShopRocket's Landing Page

How can we improve a landing page to boost sales in 30 minutes? ⏰

Why the Washington Commanders Rebrand Missed the Mark

The Washington Commanders rebrand has been out for a few months, and after receiving less than favorable reviews, they've already made a change. What went wrong with the rebrand?

Design Reviews Featured

Breakdown: Washington Commanders Logo and Brand

Washington's NFL franchise went through an 18-month process to select a new nickname, brand, and identity. Did it pay off?

Breakdown: New Marvel Studios Fanfare and Logo

In case you missed it, Marvel Studios announced a new logo and fanfare (opening graphics sequence before every film) at SDCC. Here’s the one you’re familiar with. (EDIT: YouTube does not have the original fanfare with the animation, but we still have the audio) Composed by Brian Tyler,