James Lex

I work on product and systems at Dakno and DakLab. I care about the visual craft and quiet systems that make software and design feel effortless.

Previously crafted storytelling for the Nelson University Sports Network.

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Breakdown: FOX's Controversial Super Bowl Score Bug

Breakdown: FOX's Controversial Super Bowl Score Bug

Logo and Brand Assets for Nelson University Sports Network

Breakdown: Washington Commanders Logo and Brand

Breakdown: FOX's Controversial Super Bowl Score Bug

6 min read

30-Minute Redesign: Boosting ShopRocket's Hero Section

4 min read

25 Things I Learned When I Moved to Texas

6 min read

Why the Washington Commanders Rebrand Missed the Mark

5 min read

Early look at NBC's New NFL Graphics Package

3 min read