James Lex
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Sports

A collection of 4 posts
Why the Washington Commanders Rebrand Missed the Mark
Brand Identity

Why the Washington Commanders Rebrand Missed the Mark

The Washington Commanders rebrand has been out for a few months, and after receiving less than favorable reviews, they've already made a change. What went wrong with the rebrand?
Apr 18, 2022 — 5 min read
Breakdown: Washington Commanders Logo and Brand
Logo Featured

Breakdown: Washington Commanders Logo and Brand

Washington's NFL franchise went through an 18-month process to select a new nickname, brand, and identity. Did it pay off?
Feb 2, 2022 — 6 min read
How many logos can you count?
Broadcast Graphics

How many logos can you count?

While watching Thursday Night Football, I realized some poor soul had to combine a bunch of logos on one screen...but how many?
Dec 8, 2021 — 1 min read
How the first down line works
Broadcast Graphics

How the first down line works

Great explanation from Vox [https://www.vox.com/2016/2/6/10919538/nfl-yellow-first-down-line-espn] of all places.
Dec 1, 2021
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